When Kelly Rowland announced her search to find the next great girl group, the expectation for excellence was high. There use to be a time where beautiful harmonies, powerful vocals and girl power dominated the charts beyond the pop genre so the idea of a group shaking up the industry and filling that void was definitely needed. Rowland partnered with legendary choreographer Frank Gatson Jr. And went on a cross-country journey to find a group of talented women that not only had what it takes to be stars but could also build on the success of past notable groups (En Vogue, TLC and obviously Destiny’s Child to name a few) to bring girl groups back to the forefront of music.
Kelly and Frank’s process of auditioning 1,000 girls to finally finding the group and preparing five special ladies for the chance of a lifetime was shown in the form of Chasing Destiny, a 10 part docu-series for BET. I would highly recommend seeing this intimate look at two artists changing lives and showing what it takes to make it in the industry while avoiding the stale formula of most music competition shows. Last night was the season finale of the show and the official group including: Kristal, Gabby, Shyann, Brienna and Ashly are preparing to show the industry what it’s been missing for the past couple of years.
The girls dropped their debut single “All of Us” after the episode and it’s a solid representation of who the still unnamed group is and what’s to come in the future. Each voice is soulful and distinct as they come together to warn a guy that if he messes up, he will have a squad coming after him. I like that the production is simple, letting the girls voices take the spotlight over a rhytmic mid-tempo beat. While the lyrics and vibe of the song embody the group, I can tell the girls are just scratching the surface of what they can do as a group.
Shoutout to Kelly Rowland for giving these ladies a platform to entertain and inspire others to work toward their dreams and strive for greatness. When watching Chasing Destiny, it felt so good to see artists that understand the power in numbers and relying on their talent to be successful. I have no doubt that with Kelly Rowland and Frank Gatson Jr. backing them and support from viewers that have got to see everything happen from day one, the girls will be able to proudly stand beside the current girl groups like Fifth Harmony and Little Mix holding it down and become the stars they were destined to be.
What do you think of the group’s debut single? Let me know in the comments below!
Support the girls by buying and streaming their single across these music platforms: