Frequently apologetic superstar Justin Bieber is keeping the hits coming this era. With a new album called Purpose due November 13th, the Canadian crooner is wasting no time giving the people what they love to hear, infectious lyrics over island inspired production. “Sorry” is the second single for “Purpose” and it’s continuing the formula of creating minimal dance tracks with enough heat to make you want to hear them on a loop.
The production for “Sorry” was a team effort with Skrillex, Cali The Producer and Blood Pop creating the blueprint for this potential chart topper. Justin’s voice is on point and that hook, “Is it too late now to say sorry / Cause I’m missing more than just your body,” I can already hear those lyrics play nonstop in my head. I have definitely been a fan of Bieber’s recent singles and this one might be the best one out so far.
Along with the single, Justin released a visual for the sensual dancehall banger and I’m loving it. The visual features two all girl dance crews, ReQuest and The Royal Family bringing the song to life with some amazing choreography and captivating stage presence. I’m here for everything Justin is doing with the Purpose era so far, keep it up JB!
What do you think of Justin Bieber’s latest single “Purpose”? Let me know in the comments!